As banking changes to keep up with new technology and evolving customer demands, the branch experience is also shifting to keep pace. Many financial institutions are finding the need to downsize larger branches, build smaller ones and make better use of the spaces they currently own. Customers are also looking for more personalized and interactive experiences as they conduct their financial transactions.
One way banks are better reaching customers is by building new branches or refitting current ones to be more accessible. These open concept branches, sometimes called a “pod” design, deemphasize the teller line and bring bank employees onto the floor by placing small workstations around the space.